What is Sirius XM?
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The advantage of Sirius XM
Research the Sirius XM stations in advance
Sirius XM is not a monolith.
The streaming channels have a wide variety, so you'll be hard-pressed to find only a single style of music.
3 ways to research Siris XM channels:
- Buy a membership
- Check global charts
- Use SpotOnTrack
This can be both good and bad for landing a Sirius XM song.
On the bright side, you have many options to select from... But on the bad side, there is more work to be done.
#1. Open a Sirius XM Account
Finding the right radio stations to pitch to is the first step in getting your music played on Sirius XM Radio.
The easiest way to do this is to open an account and stream their station through the web. You can see what they have to offer.
They have a 3-month free membership so don't even worry!
#2. Check music charts for trends
Check the music charts in your city to find out which stations are playing the most popular songs.
You can reverse engineer success this way!
If you see tracks booming in specific areas (such as Toronto) then if you hear that track on a Sirius XM channel it means one thing...
The algorithm/DJ is looking at those charts as a directory.
This means... Once your song is charting then you can get placed. Duh!
This is just an oversimplification of the process.
Obviously, easier said than done but it's not impossible.
Dorian Group Charted to #1 on iTunes easily.
#3. Use SpotOnTrack
There is a really cool app that lets you check the top charts from your phone!
This app is called SpotOnTrack.
Not only does it let you see Spotify playlists (it's one of my secrets) but you can also see radio.
By doing this, you're able to track specific songs on specific radios.
Use a radio directory to re-route which kinds of deals are taking place then hop in.
It's not a bad tactic, it just takes a lot of diligence and time...
But you're not leaving the music space anytime soon!
#4. Use Radio-Locator
You can also use websites like Radio Locator to find radio stations in your city.
You can search for radio stations by city and type of music on this site.
Choose the genre that fits your music the best. Then, find the best stations in your city and get in touch with them to see if they'd like to play your song.
Believe it or not... Popular stations like Sirius XM have many headquarters.
It's not impossible to work your way into speaking with the director there.
You might play yourself if you're dealing with the wrong people.
That said, you need to have actual value to provide them.
Show up with your mouth agape wondering "Hey, uh where's my airplay?" is the fastest way to be thrown off the 4th story building.
Jokes! But even so, you need to present yourself with prestige and have value for them in advance.
People don't work with those they like...
So to get music on Sirius XM you'll need to play right.
They work with those they are familiar with.
Leave obscurity and you will see a lot of good things.
leverage radio directories
Radio directories let you find radio stations based on the type of music they play.
If you have a decent budget ($3'000-$10'000) then this might just be for you.
Conclusion
Look, the only thing guaranteed is the non-guarantee.
Don't try the tactics in this post, fail, then page me.
I'm not your mother. Wouldn't want to be.
These are just my BEST suggestions for getting your music uploaded and streamed on Sirius XM.
There is still LinkedIn networking, and a plethora of other guerrilla tactics if you really care...
Just wanted to help in any way I can :)
But before you finish, I really urge you to check out my Radio Airplay Ultimate Guide!
It has way more not discussed here.
Get your music on playlists now.
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It’s easy: Search your song, get on playlists, and track your campaign.
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