How to Spot Fake Spotify Playlists!

May 09, 2021

Avoid Fake Spotify Playlist Scams

 

HOW TO AVOID FAKE SPOTIFY PLAYLISTS

You ever wonder how legit your playlist placements are? 

 

If so you can find out now! It is not as complex as you might think, all you need is access to the website called Chartmetric. 

 

My buddy referred this to me last year, and I never went back. With chartmetric you can monitor a playlist and its growth.

 

Best part? It is 100% free to sign up and use. 


Create A Chartmetric Account
Don't miss out: here are the 15 BEST Spotify promotion methods!

 

So all you need to do is create an account, from there you can input the playlist you’re auditioning then boom!

 

The playlist growth chart is presented to you. 

 

The Chartmetric data comes straight from Spotify’s meta-data (it was built using Spotify for developers tools) so you can trust Chartmetric’s techies are providing accurate numbers. 

 

Hell yeah, data rules!

 

Without chartmetric, you’re walking into playlist promotion blind.

 

This is a fatal but common mistake millions of artists make when promoting music. 

 

You don’t want to be one!

 

Every major industry leader and music marketing agency such as Boost Collective uses Chartmetric, so it is worth a shot.

 

Spotify Playlist Growth Analytics

 

As you can see, the image above contains two screenshots I took from Chartmetric. 

 

The left has a written playlist data report, you can get all the valuable info in a quick read.

 

On the right, you can see the playlist growth over time.

 

You want growth to look like a straight line.

 

If the playlist growth is smooth it means that the growth is consistent, proof that it is grown organically.

 

Don't miss out: here are the 15 BEST Spotify promotion methods!

 

On the flips side, If the playlist has sudden spikes and dips then I would stay away.

 

 The image below highlights an example of  “sus” playlist growth:

 

How to spot fake spotify playlists

 

The sudden dips means that Spotify is purging the playlists of accounts following them!

 

This can happen every few years (Spotify is notorious for accidentally deleting playlists, followers, etc.)

 

That said, if it’s hundreds or even thousands in the span of 48 hours then I advise you to stay away!

 

My radar is ringing.

 

Tap below to submit your music to ORGANIC Spotify playlists! 👇

 

Submit to playlists

 

Here is something to consider: sometimes curators get shout outs from large channels. 

 

Example: if you reached out to worldstar and they promoted your playlist on their story, that can explain your sudden increase in following.

 

 (I recently got an influencer campaign, it leads to a large increase on our Playlist within a 3 day span.)

 

how to grow your spotify playlists

 

“Makes sense, but how can I tell whether the playlists grew through successful campaigns or bots?”

 

A closed mouth is never fed. Just ask them!

 

Do your due diligence to ensure that they provide sensible explanations behind the playlist growth. 

 

Almost every curator grows with the use of social media ads, so you can ask them if it’s paid ads or content-based ads.

 

 

ORGANIC VS FAKE SPOTIFY PLAYLIST: LOCATION

The world is a lot more globally connected than it used to be, you are bound to get both a local and international fanbase when promoting.

 

Yes listener location matters, but it also doesn’t.

 

Listeners can be an indication of a playlists authenticity but this is not all the case. 

 

Example: Many European/American curators make playlists that end up growing a lot in many other countries as well.

 

This does not mean that the followers are bots, our world is just that hyper-connected for better or worse.

 

 

spotify playlist location

 

The trick is to look for the PROPORTION of streams coming from certain locations. 

 

If you’re getting over 50% of your streams from any given location then something isn’t right...

 

It isn’t practical for a fake-playlister to reprogram their botting servers to different locations when giving you fake plays, so this is a good indication that bots are at play here.

 

Don't miss out: here are the 15 BEST Spotify promotion methods!

 

Depending on your marketing needs, you can always opt in to submit to genre-specific playlists. 

 

For example, if you live in Toronto (the team that wrote this blog is Canadian 🇨🇦) you can just submit to area specific playlists. 

 

 

search for spotify playlists to submit to

 

You can find these by searching them on Spotify.

 

Since you are not using a Music Marketing Agency then you have nobody to manage the campaign but at least you can lock in the listener locations.

 

Keep in mind that the smaller the location, the smaller the overall exposure will be.

 

As for engagement of organic playlists, that is not correlated to location.

 

Tap below to submit your music to ORGANIC Spotify playlists! 👇

 

Submit to playlists

 

 

ORGANIC SPOTIFY STREAMS VS FAKE

You should only expect results in proportion to the playlist size.

 

This is called the capitalization rate - cap rate for short.

 

If a playlist has 50k followers then 500-5000 is the expectations (1 -10% of the playlist size.)

 

You may not like these numbers because they seem small, so let me help unpack these figures for you.

 

Consider this:

  • The playlist has other songs the listener listens to
  • Listeners don’t listen to every song on a playlist
  • Your song can be skipped 
  • Listeners don’t listen to every followers playlists daily

 

A 1-10% cap rate from a playlist is expected. This is because there are many other songs, so you’re competing for listener real estate! 

 

“Why don’t curators lessen the amount of songs then?”

 

It needs to be this way because a 5 song playlists doesn’t attract listeners. The most common playlist size is 80-200 songs. 

 

Some smaller but highly-targeted playlists can get you exponentially large results.

 

analyze spotify stats in spotify for artists

 

Above, the artist (one of my friends) got on a playlist and these are her results after a few days. 

 

Her song got 1000 listeners, and 1300 streams.

 

This means that around 30% of listeners went ahead and listened a second time.

 

This is great!

 

Each song is different and performs differently, so treat this as a benchmark but common sense is the best indicator of expected results as well.

 

Here is the results from one of our playlists:


good examples of an organic Spotify playlist

 

As you can see, they are not bad.

 

Our artist buddy that we ran the campaign for sent us this screenshot (the song was placed for 2 weeks.)

 

 

YOUR NEXT STEPS!

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Whether you want Spotify promo, cover art or music video creation, or want to hop on a 1on1 call with our roster of music pros and mentors, we're your all-in-1 music success site.

 

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