What is a music promotion channel?
A music promotion YouTube channel is a YouTube account or channel that is dedicated to promoting and distributing music to a specific audience.
So looking to build one yourself?
Grab some popcorn - because this blog is for you!
This could be a channel that is run by a music blogger, a record label, or a dedicated music enthusiast!
This is essential for Music Promotion across the board.
It's a fantastic business model for those that embark on it.
Music promotion YouTube channels can be a valuable tool for artists and labels looking to get their music heard by a new audience.
Check my guide on Best Channels on YouTube for examples!
By partnering with a promotional YouTube channel, artists and labels can gain access to a specific audience of music fans and potential customers.
Additionally, YouTube is the world's largest video platform, and promoting your music on YouTube can help to increase its visibility and reach on the platform!
Let's get into this blog - but first:
Do you make good music?
Want to get your music on active & relevant playlists that actually get results?
Get your music heard now 👇
How to get started with your music promo channel
There are many different types of music promotion YouTube channels, and the specific terms and conditions of each channel can vary greatly.
Some promotion channels may charge a fee for their services, while others may be free to leverage!
If you want to monetize, I suggest you go the paid route.
How to create a music promotion YouTube channel:
- Select a sub-niche for the music
- Get a video editing software
- Release a LOT of videos
- Set up monetization
- Hire a Fiverr editor
Additionally, some promotion channels may offer more targeted or specialized services:
Such as promoting specific genres of music or reaching a specific demographic of music fans.
It is important for artists and labels to research and compare different promotion channels to find the best fit for their music and their goals.
#1. Chose a sub-niche for your music
To really rank on YouTube it's easy to start within a niche, and then break out from there.
A sub-niche is a smaller, more specialized area within a larger niche.
For example, within the broader niche of "hip hop," a sub-niche could be "cloud trap" or "west coast boom bap."
Sub-niches allow YouTube promo channels to focus on a specific aspect of a larger market... Which can help them better serve the needs of their target audience!
There are a few steps you can take to select a sub-niche:
- considering your own interests and expertise
- Research the larger niche to identify potential sub-niches
- Consider the size of the sub-niche
- Look for gaps in the market
- Test the sub-niche to see if it's a good fit
Start by considering your own interests and expertise.
What are you passionate about, and what do you know a lot about?
This will help you choose a sub-niche that you'll enjoy working in and will be able to provide valuable information and insights to others.
This one YouTube music promotion channel focuses on Anime music videos:
Watch one of the videos here:
Research the larger niche to identify potential sub-niches.
Look for areas where there is a demand for information or products, but where there isn't a lot of competition.
PHONK was great at the time but got over-saturated (same with Hyperpop.)
While it's important to choose a sub-niche that isn't overly competitive, you also want to make sure it's large enough to support your business...
If the sub-niche is too small, it may be difficult to get paid from enough artists.
Once you've identified potential sub-niches, research them to see if there are any unmet needs or untapped opportunities.
This can help you create unique products or services that will set your business apart from the competition.
Do you make good music?
#2. Get an editing software
There are many great video editing software options available, and the best one for you will depend on your specific needs and preferences!
Some popular options include:
- Adobe Premiere Pro
- Davinci Resolve
- Final Cut Pro
These are all professional-grade programs that offer a wide range of features and tools for editing videos.
However, many free and inexpensive video editing programs can be a good choice for hobbyists or those on a tight budget, such as iMovie, Windows Movie Maker, and Lightworks.
Ultimately, the best video editing software for you will depend on your specific needs and goals.
If you don't plan on going TOO crazy with these YouTube edits, then you can select the most basic one.
#3. Release consistently to TRULY win!
If you're an artist promotion channel and you want to release more music videos, here are a few steps you can take:
Plan ahead: Before you start creating music videos, it's important to plan out what you want to do.
You'll have to post some Drake or Kanye type videos first to build a fanbase, so make sure that does not override paid work.
Think about the songs you want to include, concepts, and the budget and resources you have available.
This will help you stay organized and ensure that you have everything you need to create high-quality videos.
Collaborate with other artists: One way to create more music videos is to collaborate with other artists.
You're finally getting paid with this method!
This can help you share the workload and cost of creating videos, and can also give your music and videos a unique perspective.
Use social media to promote your videos: Once you've created your music videos, use social media to promote them.
Share them on your artist page, and consider partnering with influencers or other artists to help spread the word.
Engage with your fans: Another way to release more music videos is to engage with your fans and ask them what they want to see.
This can give you ideas for new videos, and can also help build buzz and anticipation for your upcoming releases.
Be consistent: Finally, to release more music videos, it's important to be consistent.
Try to release new videos regularly, and make sure to keep your audience engaged with behind-the-scenes content, teasers, and other updates.
This will help you build a loyal following and keep your fans coming back for more.
#4. Monetization: Setting up your payment processor
You'll need a tool to collect your payments for this business to operate.
There are many online payment processors available, and the best one for you will depend on your specific needs and preferences.
Some of the most popular online payment processors include PayPal, Stripe, and Square.
PayPal is one of the most widely used online payment processors and is known for its easy-to-use interface and extensive network of merchants.
But one thing they suck at.... Is chargebacks.
So many people will get a refund and it's costing you every time! Stupid system, but it is what it is.
To find the best one for your business, consider your specific needs and compare the features and fees offered by different processors.
#5. Hire a fiverr editor
Whether or not you should hire an outsourced video editor will depend on your specific needs and circumstances.
- Have an increased demand for orders?
- Looking to grow much faster?
- Do you have a bank account with decent investment capital?
Here are a few things to consider when deciding if hiring an outsourced video editor is the right choice for you:
Cost: One of the main advantages of hiring an outsourced video editor is that it can save you money.
Outsourced editors are typically paid on a per-project basis, so you only pay for the editing services you need. This can be more cost-effective than hiring a full-time in-house editor.
Expertise: Another advantage of hiring an outsourced editor is that they may have specialized expertise and experience in a particular area of video editing.
This can be especially beneficial if you need to edit complex or technical footage, or if you want to create a specific look or style for your video.
Flexibility: Hiring an outsourced editor can also provide you with greater flexibility.
You can hire them for a specific project or on an ongoing basis and can scale up or down as needed.
This can be useful if you have fluctuating editing needs, or if you want to experiment with different editing styles
Just make sure... They aren't blowing smoke up your ass! Lol.
#6. Build a community around your videos
Identify your target audience - know them before you can start building an online community, you need to know who you want to target!
This will help you create content that is relevant and appealing to your audience, and will also help you choose the right platform to host your community.
Choose a platform: There are many different platforms that you can use to host your online community, including social media sites, forums, and specialized community-building platforms.
Since you're already on YouTube - leverage the YouTube community tools to the maximum!
This will help you to retain fans.
Keep it active: An online community is a living, breathing thing, and it requires regular attention and engagement to stay active and vibrant.
Make sure to consistently create and share content, and encourage members to participate in discussions and share their own content.
This will help keep your community engaged and growing!
How to get your music videos seen on YouTube
The YouTube algorithm is a complex system that takes into account many different factors to determine which videos to show to each user.
Some of the key factors that the algorithm considers include a user's watch history, the popularity of a video, the user's search history, and the user's location and language.
Do these things, and you'll get the music videos out there:
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