How to Generate a "This is" Spotify Playlist
Here's how to get a 'This is' Spotify playlist for your artist account! Here you are, scrolling through Spotify.
As you explore the dope music selection, from the corner of your eye you see an established artist with their shiny "This Is" playlist looking pretty on their profile.
Naturally, you're curious... how do you get your own "this is" playlist on Spotify for your page?
Here's the answer, along with some more info you should highly consider.
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In short, Spotify will generate a "this is" playlist for you after you've released 50 songs. This acts as your greatest hits compilation generated by Spotify. Pushing quality data to your music can speed up the process.
So with that being said, let's break down how we can score you 'This Is' Spotify playlist!
Release more music... Duh!
Since you need 50+ songs on the Spotify app then you really have to find ways to increase the output.
Even if you get your song in a new playlist every single day- that won't trigger you this is a playlist within the Spotify app.
The 'This Is' Spotify playlist is somewhat of a status symbol. It's reserved only for those artists that put out music consistently.
If you think about it though, 50 songs are not that hard to achieve.
Breaking down, this is 50 songs:
- Five 10-song EPs
- One song a week for less than a year
- Two songs a month for 2 years
- Two 25-song albums
As you can see, getting a 'This Is' Spotify playlist is achievable if you work hard enough.
It's not a question of "how to get this is Spotify playlist" but WHEN you'll get it!
Drake releases over 20 songs every year… How many do you have?
Don't forget - the number one thing that matters most is music quality.
The better your songs are the higher your success will be within the Spotify app for a "This is" playlist!
Guaranteed, at least some of the songs will be winners and gain traction, and some will be less effective.
That's just the name of the game, man.
So long as you're consistently putting out new tracks then it's easy to deal with this!
Best Tips to release more music on Spotify!
The best way to get more songs out is by doing collaboration tracks with other artists within your niche.
My artists have seen superb results with this method!
Spotify will still count you as a songwriter within the Spotify app - just set it up in your distributor.
An added benefit is that you'll free up your time to make more music.
Realistically, it's much easier to make half a Song (whether that's laying vocals or producing) than it is to produce a full song by yourself.
Trust me - it is 100% possible to release more music and a shorter timeframe.
You just have to take the budget and time you were planning on allocating towards your promotion and instead return that to your production.
Try not to have Spotify Playlist Reject You to make this happen.
Pushing Quality Data To Your Spotify
There are a few reasons why you might not be seeing great results.
First, you'll want to check the Spotify for Artists app.
If you log in to the desktop version, click on the audience, and then click on the engagement tab. This is where you can check where your listeners are coming from.
Music says success comes from having a higher supply - to meet changing demand!
Here's how to make data-driven Spotify songs:
- Analyze streaming results of your music catalog
- Find the songs with the MOST success
- Produce similar music but with a twist
- Promote the "winning" song heavily
- Generate more feedback/data
- Analyze again
- Rinse, Repeat, Reap!
Your Spotify data will piggyback into your future releases - adding bonus algorithmic playlist promotion!
How do I get on algorithm Spotify playlists?
If you want to pick up steam on the Spotify algorithm in general, you gotta tell Spotify some key things.
Think about this... if you get 1000 people to listen to your new single, and 750 of them skip it within the first 30 seconds, what would that tell Spotify?
(Hint: it tells Spotify that your song is a steaming pile of 💩.)
After all, if a listener streams less than 30 seconds of your song, it doesn't count as a stream.
Not only are you getting no streams (ouch!) but also cruddy data.
Bummer right?
Why am I not getting on Algorithm playlists?
See, if 75% of people didn't stick around long enough, you're only getting 250 streams of that 1000-listener pie.
That's going to look bad on Spotify's end. Why would Spotify want to push your song algorithmically if the majority of people didn't like it...
This is why it's important to have target promotion!
Don't chase the Spotify playlist just because of its size, damn it!
The playlist's secret to success is to find the right niche - whether that's in mood or genre.
If your music is far too alternative... Then you can create playlists of your own and promote them that way.
The Spotify app has so many tools for you to grow you just need to use it.
How many streams do you need to trigger the Spotify algorithm?
The Spotify app resolves around Quality data.
If you struggle to land in a new playlist generated by the algorithm in the Spotify app...
Then it just means that the Data you're getting onto your song is just not good.
There is no minimum number of streams to trigger Spotify’s algorithm playlists. Just feed good listener streaming data, and promote organically to see fantastic results!
I've seen campaigns where an artist gets into an algorithm Spotify playlist with less than 2000 streams.
I have also seen cases where artists struggle to get an algorithm Spotify playlist even though they have tens of thousands!
Ignore the stream threshold most of it is hype advice that isn't really applicable to you anyway.
Just focus on good quality music and niche targeting and you'll be fine.
How do you get “fans also like” on the Spotify App?
The fans also like the section in the Spotify desktop app that appears when you have data that links your music with another artist.
There are a couple of ways to get this yourself!
How to get “fans also like” Spotify App
- Get in common playlists for suggested songs
- Delete the playlist where your music is mixed with other genres
- Collaborate with different artists
- Create a playlist with you and those other artists
- Reach out to the artist to make a collaborative playlist
When Spotify sees any newly created playlist that includes both your music and the other artist's music then it sends signals that you guys are similar in some way.
Make sure you add songs that fit the genre and mood as well to really rock in the quality Spotify data.
Why don't I have 'related artists' on Spotify?
Spotify only has the related artist section for those that have quality data which are conference streams and Spotify app engagements.
Don't worry it's pretty easy to generate quality data within the Spotify mobile app.
The playlist secret is to seek out a different playlist rather than your very own Spotify playlists.
You can submit your music to Spotify playlists for free in 2024!
It's better to find an existing audience in an external third-party Spotify playlist because the data is waiting for you rather than trying to cultivate an audience first.
Don't hit the 'delete playlist' button just for this reason though!
Spotify is a long-term game so you should still create a playlist.
But just walk into it with the expectation that the new playlist will take some time.
Wanna learn how To Get Followers On Your Spotify Playlist?
Watch the video below! 👇
The magic of a collaborative playlist
If you are a musician and you don't have collaborative playlists set up with another artist yet…
You are losing at life.
Just kidding! But seriously you should take a minute to create a playlist and invite a collaborating artist.
They can help you grow and promote the playlist (it ain't cheap) and you guys will both enjoy the streams as well as the Spotify app data!
These playlists can easily hype because people love sharing music they like. Virality is built-in!
Even if you guys only put in a budget of $100 a month to grow it...
If two or three artists are investing in this new playlist then you'll see growth really soon.
Just make sure that the newly created playlist folder is made with other artists that have similar styles of music.
It ensures that the listeners are in the same niche. As said before - data is everything!
How to make a playlist collaborative in the Spotify app
Making a playlist collaborative takes no time at all!
Every collaborator can add songs directly from their own Spotify account (there is no need to make a new Spotify account.)
How to make a playlist collaborative steps-by-step
- Make a new Spotify playlist
- Add songs to the Spotify playlist
- Tap the “make collaborative playlist button”
- Congrats, it’s collaborative!
Just watch out and make sure the trolls don't get access to the playlist.
Make sure to remove songs as frequently as you add songs to maintain the Spotify playlist quality.
And that's it! I hope you enjoyed this Spotify promotion guide.
Now you know how to get a This Is Spotify playlist!
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