Hi, we’re Boost Collective. If you’ve spent any time in the music world, especially as an independent artist, you’ve probably come across our name. But who are we really?
Founded in 2017 in Waterloo, Ontario, Boost Collective was started by seeing a gap in the industry. Where do people promote their music in the rise of streaming? We listen to music every day, so why is it so hard to find somewhere to promote these tracks? That’s where we stepped in.
We’ve broken artists from 0 to their first million streams, like our friend AUGY. We’ve used playlisting to grow catalogues to new heights like with Parker Jack’s insane hit, CRY. Above all else, we’ve been able to offer this to every artist and show that promotion is strategy, not magic.
If you’re wondering who is behind your campaigns and what we exactly do, then this is for you!
Our Story
We were founded by Ronan Mullins and Damian Barbu, two people who started out as artists and music fans themselves.
“We were just friends who liked similar artists and had similar interests” Ronan said, “It all happened naturally, I loved the creative process and Damian loved the business side.”
Ronan and Damian linking up with Smiley in 2021
We know firsthand the challenges indie musicians face: how do you get your music heard without connections, without huge budgets, and without falling for scams or shortcuts? We created a system that helped artists do what they do best, which is focus on making amazing music, while our team came up with data-backed strategies to help take the guess work out of marketing.
That’s how Boost Collective came to life.
“I started out actually looking up to big EDM DJ’s and wanted to do it myself” says Barbu, “Eventually that love for music led to us growing Boost to where it is today”
A young Damian and Jabari DJing in the early days of Boost Collective
The team grew slowly but surely and so did our product. We saw the holes in the industry and knew we could help.
Our Mission
Our mission is simple: level the playing field. Music has never been more accessible, but that also means it’s never been more competitive. With over 100,000 new songs uploaded to streaming platforms every day, standing out can feel like climbing a mountain with no peak.
We exist to give artists the tools, services, and exposure they need to break through the noise. Here’s what we stand for:
- Accessibility → We make high-level promotion available to independent musicians, not just major label acts.
- Transparency → No fake promises, no bots, no scams. Just clear, measurable results.
- Community → We build a supportive network of artists, managers, and labels working toward success together.
What We Do
Boost Collective isn’t just one thing. We offer a collection of services and systems designed to meet artists wherever they are in their journey:
Playlist Promotion
We work with a large network of vetted Spotify playlist curators. Unlike shady services that rely on bots, our placements are real and organic. We focus on long-term growth and visibility, not just streams.
Marketing Campaigns
From social media ad campaigns to influencer marketing, we help artists reach new audiences where they’re already spending time.
Artist Services
Artists can access analytics, release strategies, branding help, and more. We don’t just help you get exposure — we equip you with the tools to sustain growth.
Why We’re Different
We’re not a faceless company. We have a team of people working in the office every single day to make Boost the best it can possibly be. Our social media shows our team and even the work we do. And our founders still engage with artists directly whether it’s through emails, or even DMs.
Our team is filled with all ages and backgrounds, coming from radio backgrounds, distribution backgrounds, marketing, management, producing, and more. It’s these varying perspectives that allow us to innovate day in and day out.
At Boost, you’re one of the team.
Why Artists Trust Us
We know the industry is full of scams and shortcuts that leave artists disappointed. That’s why we built our reputation on transparency and results. If something doesn’t work, we’ll tell you.
Nothing is EVER guaranteed, don’t trust anybody that promises streams, that’s a fugazi promise. If a campaign isn’t right for your music, we won’t sell it to you. Thousands of artists and labels around the world trust us as their go-to partner in promotion.
Looking Ahead
Boost Collective is always growing — expanding into new services, building stronger tools, and finding more ways to help artists take control of their careers. But our heart remains the same: help artists win in the music industry without selling out or giving up.
In short: We are Boost Collective — the bridge between where you are now as an artist, and where you want to be.
