how to promote your music on Tidal: Create a SmartLink
SmartLink is a great way for musicians to easily share music files with their fans, and the answer on how to promote your music on Tidal.
It's simple to use, and it can help you get your music out there in the most efficient way possible.
Just create a SmartLink on Toneden and start giving fans the URL of your new song!
It's not just a simple sharing application; it also includes social media integration.
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The benefits of using Smartlinks for tidal promotion
With SmartLink, you can easily link your website or another digital page with Facebook, Twitter, and other social networks.
You can even set up email forwarding so that if someone follows you on Twitter, they'll receive an automatic notification email when you tweet something.
The site at Toneden for musicians has a cleaner design than other similar sites, so if you have a business or website that needs making into a smart link, this site might be the place for you!
The Smartlink can direct you to any music streaming service you want, so on top of cultivating Tidal streams, another streaming platform can get love too.
Tidal promotion through Instagram ads
There are three main types of Instagram/Facebook ads:
- Video Ads
- Photo Ads
- Sponsored Posts
Instagram ads are views-based ads that run on your account once you post a video of your song on Instagram.
You can create an ad campaign for as little as $5 per 1000 impressions and get Tidal traffic based on the results.
Music videos are easy to promote on YouTube, Instagram, and other streaming services.
And if you’re feeling creative, you can even use influencers to help drive traffic to your account.
The advertising cost won't necessarily be subsidized by streaming royalties upfront, however, if fans stream music over and over they can make up for promotion costs.
To grow more streams and more listeners you need to be patient and not be afraid to try different promotion services…
Because we already realize that existing Tidal promotion services are pretty much a scam.
Upload music to Tidal, Spotify, Apple Music, TikTok and 150+ other stores and platforms for FREE:
Setting up your Instagram ads for music videos
You can create an ad campaign in just 5 minutes.
You must have a Facebook account to set up an Instagram ad campaign.
Once you’ve set it up, you can start posting your music on Instagram in the same way as you would on Facebook.
You can choose from one of four different sizes for the video ad, I recommend portrait story video ads. They perform the best.
If you’re using a video ad for your Instagram ads, then you’ll be creating a custom video ad.
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Tidal promotion through blogs and press
If you're looking to get press for your music on Tidal, you need to learn how to do it. It's not as hard as you might think.
Here are a few tips to help you get the coverage:
- Open your own blog
- Claim your Google Artist page
- Reach out to bloggers
- Pay a firm like Boost Collective to get you blog placements
These methods are all effective!
You can just request the blogger to put your Smartlink in the article, this way any potential Tidal users can find your music.
Upload music to Tidal, Spotify, Apple Music, TikTok and 150+ other stores and platforms for FREE:
Reaching out to bloggers
There are a few ways you can contact bloggers and get their attention, including via e-mail.
If you’re sending an e-mail to a blogger, make sure it includes a link to your music.
This will allow bloggers to view your music more easily and verify if they're interested in writing about you.
While you can use e-mail to reach out to bloggers, there are also other methods you can use. You can easily send them a direct message on Instagram or Twitter.
Is there any legit Tidal promotion?
The problem with bot music promotion is that it can be very expensive for artists and labels to deal with.
It's not uncommon to see a single artist who has more than 20,000 fans on Facebook and Twitter but gets zero likes...
Nobody will listen to artists such as this.
It's so obvious that they are trying to game the music streaming world through faulty Tidal promotion services.
That won't bring any success though.
Digital marketing is all about reaching specific groups of people.
It's also about getting your products and services in front of those groups.
It is possible to promote music to your Tidal tracks, but you have to use external platforms:
5 easy ways to promote your music on Tidal:
- Facebook ads
- TikTok promotion
- Blog Promotion
- Giveaways
- Contests
Just note, that you need to have your artist landing page set to Tidal for this to take effect.
You'll have to find the right audience outside of the platform and from there build up your monthly listeners and audience of real people.
You can trickle your Apple Music (or other streaming platform) towards your music on Tidal as well as a way to make more Tidal plays!
Upload music to Tidal, Spotify, Apple Music, TikTok and 150+ other stores and platforms for FREE:
Don't buy fake tidal music promotion
Outsourcing your music marketing can be a good idea because it provides you a way to get heard, while also leaving the complex process to industry experts.
As more and more people are turning to music as their main form of entertainment, there is a rising risk of bots being used to promote songs.
Bot music promotion can be very costly for artists and it can also have negative consequences for the industry as a whole.
The main disadvantage is that these types of marketing might not reach your target audience as effectively as paying for ads would do...
You're paying money just for vanity metrics.
Oh also... Tidal will take down your song!
How do Tidal bots work
A bot is a computer program that is typically programmed to perform specific tasks for a given user on a website or online service.
An example might be an application used by the state government that enables you to submit appointments for your upcoming court hearing.
A bot could help you track down the same information over and over again because it automates the process of looking up the information based on predetermined criteria.
The bots pump up your Tidal streams… but you don't gain any real music fans.
Upload music to Tidal, Spotify, Apple Music, TikTok, and 150+ other stores and platforms for FREE:
Are tidal bots effective?
Tidal bots generate unique accounts, and then engage with your music repetitively.
While bots may have the appearance of human behavior, this is not always true.
Some bots use complex algorithms... However, The Tidal algorithm advances to spot this type of behavior.
Fake bots are rampant within every music streaming service in the music industry.
While you may be able to run up your number temporarily and see an influx in the stream account it won't lead to any tangible end.
Since Tidal doesn't even display streams then you're not getting the social benefit so all the risks for nothing.
It's also probable that you won't see any Tidal royalties if the streaming platform notices odd behavior from the “new fans”.
Instead of fake Tidal promotion, you're better off getting organic free music promotion by using the Boost Collective platform.
It's a new completely free-to-use music distribution platform - honestly, every artist should be leveraging this free platform before they go paid:
How to spot fake tidal promotion
If you’re looking for a fresh way to show off your musical talent, you should check out Tidal.
This streaming service offers amazing artist uploads, exclusive events, and more.
But if you’re not careful, you might fall for a fake Tidal promotion.
Here are 6 tips to help you spot a fake Tidal promo and avoid getting scammed
- Do your research first. Check the website for hours and read reviews
- Reach out to artists who used the service and ask about their experience
- Don’t take the bait. If an offer seems too good to be true, it probably is.
- Compare prices to other services and see if it makes sense
- Read the Terms of Service before signing up for anything
- Compare the methods of promotion with other services
Always be wary of promotional emails.
If you don't know the person or company, it's best to steer clear of any deals that sound too good to be true.
Compared to other music streaming services, Tidal isn't even optimized for song discovery.
Even though Tidal plays generate more money than other music streaming services, there aren't any public Tidal services that promote upcoming artists (No Tidal playlist, ads, etc.)
Tidal VS Spotify music streaming service
Tidal and Spotify are two of the most popular streaming platforms in the world.
They both offer a lot of different music, but they have one big difference:
Tidal pays you more royalty for songs than Spotify.
That’s right, if get streams on Tidal, you’ll see more income.
Why does Tidal pay more than Spotify?
- Tidal has fewer employees
- Tidal is owned by musicians instead of label entities
- Tidal brands itself as the artist's go-to platform
Tidal is estimated to have less than 500 employees, whereas Spotify has over 10x that!
Music streaming is not paid the same!
Listeners are happy to pay more for higher sound quality and for artists to receive the highest royalties possible.
Tidal is 100% ad-free and offers unlimited skips because it charges listeners more than any other streaming platform.
This is a monumental shift because your songs will earn way more per play. (No full refund though haha.)
The Story behind Tidal's creation
Record labels have more hands on Spotify.. not as much on Tidal.
Tidal was founded by JAY Z and other prominent artists. The idea behind Tidal is for listeners to support the artist on a streaming platform designed to provide the highest sound quality and immersive sound formats possible.
It uses Dolby Atmos and you'll find exclusive livestreams and videos on Tidal.
There are even some songs that listeners can access only through Tidal (not to mention unlimited skips!)
Sadly promoting your music on Tidal is not as easy as Spotify considering it doesn't have major playlist-sharing features.
Tidal is pretty closed off, so you'll have to promote it the same way you brought your tracks on Apple Music.
Paid blog promotion for your music video
One of the best ways to get bloggers to share your story is to pay them.
In fact, many blogging services offer a paid program, which means you can have your content published by bloggers on-site that’s sponsored by your brand.
When you pay someone for their time and attention, they tend to be more willing to write about your products or services in return!
I wrote an in-depth guide to getting a music blog promo you should read.
I hope you now know how to promote your music on Tidal!
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