How to Get 100K Streams On Spotify FIRST Month! (Boost Collective Direct To Song)

What Is Boost Collective's Direct To Song Service?

In July 2025, Boost Collective launched its Direct-to-Song (DTS) advertising service—where paid ads are run directly to your music, without the use of 3rd party Playlists.

A direct to song campaign looks like this:

1. Artists send Boost Collective their music
2. Boost Collective creates an ad strategy
3. The Boost team creates ads in house
4. The pads are launched on meta
5. The campaign is further optimized 
6. Artists get high save rates 

The benefit of Direct to Song is that the team of experts is hand-crafting your campaign from scratch. It is 100% bespoke to the artist.

After years of music marketing experience and over 500 million streams generated for artists worldwide, Boost Collective saw a clear opportunity.

independent musicians needed a simple, effective way to directly grow Spotify streams without wasting money on vague ad impressions or non-committal clicks...

Although Spotify promotion is Boost Collective's flagship, we discovered a more effective method of fan capture.

So we built it.

This report outlines the results from real DTS campaigns launched in July—the very first month the product was introduced.

What you'll see isn't just impressive numbers.

it's proof that when you combine strategic ad placement with an experienced creative team, you get real, scalable music growth.

What Can Artist Expect In A Direct-To-Song Campaign?

DTS (Direct-to-Song) is a new campaign format created by Boost Collective that allows artists to run targeted ad campaigns designed exclusively to drive traffic to a specific song on Spotify.

That means every click has a single goal: convert into a stream.

Rather than sending traffic to landing pages, music videos, or generic artist profiles, DTS campaigns skip all unnecessary steps.

Users click on an ad and go straight to the music.

Direct to Song campaigns often result in:

• Higher streaming conversion rates
• Faster algorithmic traction
• Real listener data
• Better cost efficiency

You can see the results directly from AUGY's campaign with Boost Collective on his track ADDERALL HIGH:

Unlike most services that offer cookie-cutter ads or place your song on a playlist without context...

DTS gives you a hands-on team of creative strategists who build, run, and optimize every campaign around your specific goals.

Here are some results we've seen for musicians:

July 2025: Our First DTS Campaigns

Summary: In July 2025 Boost Collective generated 100,000 organic streams for Conley.......

We ran three flagship DTS campaigns in July to test the system.

The results were not only strong—they validated the entire model.

Below is a breakdown of each campaign, how the strategy was executed, and what made the difference.

Campaign #1. Conley - "Absent Minded"

Conley’s DTS campaign is the holy grail of what Boost Collective's direct-to-song advertising can do for a song: 104,000 streams driven directly to the Absent Minded EP with a $5,000 USD investment.

To learn how we generated 400,000 Streams for Conley check out our in-depth case study!

So let's break own the numbers and bring light to our methods:

And the accompanying graphic:

Why Did Conley See Such Good DTS Results?

What made Conley's DTS campaign work was the combination of short-form video production and real-time optimization. Rather than burning budget in a short burst, the Boost Collective team treated this as a growth funnel.

Here is the workflow behind Conley's campaign:

1. We start by showing the music to people who already like that kind of sound. This helps us see if the song connects with them and builds some early excitement.
2. We share it with more people who are similar to the first group. That way, we can reach new fans without losing the vibe that fits the music.
3. We re-target people who clicked on the ad but didn’t listen to the full song. We show them the ad again a few times to help them get more interested.
4. We keep changing up the ads if they stop working. Try new ideas, words, or pictures to keep things fresh and get more people to click and listen

The campaign outcome wasn’t just raw stream volume; it was sustained listener behavior.

Growing from under 2,000 to over 100,000 streams in a month signals that the audience wasn’t just clicking—they were staying, replaying, and integrating the music into their listening habits.

That kind of retention feeds Spotify’s algorithms, improves playlisting potential, and compounds organic discovery.

This is what Direct To Song does differently.

With full-service support from Boost Collective’s team of creative strategists, Conley’s campaign was not a one-off push—it was a structured growth engine.

TLDR; A month-long DTS campaign, turns early listener interest into exponential growth. The fast-paced campaign optimizations and re-targeting leads to cheaper fan acquisition and at a faster speed.

Campaign #2: Godski – “Generation Unplugged”

Boost Collective promoted the track "Generation Unplugged" by rapper Godski - resulting in 32,000 streams in under a month.

This table breaks down the key metrics:

Here is a graphic highlighting the results!

Godski's campaign was a launch from zero streams. No momentum, no playlisting, no existing traction.

But with the power of a full-service DTS campaign, that changed quickly.

Godski: Campaign Day 1

In the first 24 hours, the team spent just $25 CAD and drove 54 streams through 69 clicks—a strong baseline click-through-to-stream conversion.

Godski: Campaign Week 1

By Week 1, with only $184 CAD spent, the song had already achieved over 1,851 streams at an extremely efficient CPC of $0.22.

Godski: Campaign Month 1

By the end of the campaign, with $1,806 CAD in total spend, Generation Unplugged had amassed more than 32,000 total streams, thanks entirely to the DTS strategy.

Why Did Godski's Direct-To-Song Campaign Work?

There are many variables that impacted the reach and engagement we were able to get got Godski.

Here are the advantages Boost Collective has when running campaigns:

• Our ad creatives are centered around the song’s message and audience resonance.
• The audience targeting is based on genre, listening behavior, and similar artists.
• We did continuous optimization by our in-house creative strategists
• Our key metrics were CPC, CTR, and stream volume.

Godski Campaign Summary: Boost Collective's DTS campaigns took the song "Generation Unplugged" from zero to 30,000+ streams without a pre-existing fanbase.

Why DTS Matters for Independent Artists

At Boost Collective, we’ve worked with thousands of artists—and the same problem always comes up:

“How do I get real fans to listen to my song without wasting my budget?”

Before DTS, most solutions included:

• Hoping for organic algorithmic pickup
• Paying for playlist placements (that may or may not deliver)
• Running social ads without conversion tracking

DTS changes the game by delivering a trackable, performance-driven marketing strategy specifically engineered for Spotify growth.

You don’t just get an ad campaign—you get:

• Strategic consulting with our creative strategist team
• Campaign buildout and visual creation
• Ongoing adjustments based on results
• Transparent reporting so you know your streams are real

SUMMARY: what Are Boost Collective Direct To Song Campaigns?

1. DTS works for artists at all stages. Whether you're starting from zero or building on existing plays, DTS helps scale your song’s exposure and engagement.
2. Cost-per-click is highly efficient. Our campaigns excellent click-through and stream conversion rates.
3. Real listeners, not bots. Each campaign generated not only streams but listens, saves, and repeat fans. This is crucial for long-term algorithmic growth.
4. The creative team is everything. At Boost Collective, your campaign is run by people who actually understand music, design, targeting, and audience psychology—not by automation or generic templates.

Conclusion

TLDR: The success of these first three campaigns isn’t just promising—it’s definitive. DTS offers a new standard for how artists promote songs online. It’s no longer about vague metrics, fake playlists, or wasted ad spend.

Now, it’s about precision.

It’s about artists being in control, with full-service support and real results.

And this is just month one.

Whether you're an emerging artist, label, or manager, Boost Collective’s Direct-to-Song campaigns are built to help you run your music like a business.

👉 Start your campaign here

Or reach out to our team to get a custom proposal.